The History of Calloway Golf Products
Michalis 'BIG Mike' Kotzakolios


Defined Tag: Calloway Golf.

The company that makes Calloway golf products has an interesting history. Begun as one man’s dream in 1982, it was the inspiration of Ely Callaway; a man who at that time was running a vineyard. He had seen some golf clubs and liked the way they were made so much that he decided to invest heavily into the company manufacturing them. The company was moved to the west coast, the name changed to reflect the largest owner and new CEO. Calloway struggled at first until they hired a designer to improve on the way the clubs were made. They used innovative technology and began making their clubs with machines which were designed specifically to make sure the quality of the heads of the putters was constantly well made. This was a revolutionary approach and it was the beginning of the success of the brand. By the early 1990s this company had become the leading manufacturer of golf clubs.

In the early 2000s the company expanded again. This time is was by adding many new products lines beginning with better designed golf balls and golf clothes. This company holds over one hundred patents on new and improved golf equipment. Another way that the company improved their product line was by having professional golfers on staff. In this way they were able to test their golf equipment with people that really knew the game; people who had played it a lifetime, committing themselves completely to the game. Those staff members knew if what the company was working on was a good idea for golf, or merely for making money. It seemed that the company was able to combine the two; not losing sight of either advantage.

They not only have a line of women’s golf equipment to compliment their men’s line but they carry a line of golf clothing for both genders, clubs, ball, bags for adults and children as well as better sunglasses for wearing when playing golf. The Calloway golf products company also has a quarterly magazine for golfers who want to learn a little more about this most popular sport.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.

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